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By David, 29 January 2012 21:49

Tourism changes because changing the tourists, be it evolution or diversification of interests, the result is always the same and the market provides for a number of categories increased so that now we can only speak of market niches.

The phenomenon of niche is becoming (and will become increasingly) The most distinguishing feature of the new tourism in the twenty-first century.

It speaks of the third generation tourism and in fact we can now distinguish three fundamental steps in its transformation.

If the first content to any service being offered, because the goal was simply to go holiday, with the advent of Mass tourism started in the sixties increases the number of people on holiday search those services and the comforts to which is now used at home.

Today it has reached a third level of maturity characterized by profound social changes in which new tools for communication offered by the network as social network have made a major contribution.

E’ enough to look around to understand how people have acquired more experience also given the ease with which you can find and share information.

There is a greater ability to choose and compare and you can then organize their own services requiring highly targeted and personalized.

We can distinguish two types in the current market's psychological Tourists defined by ‘Esperi’ and ‘Romantic '.

The former are characterized by a strong individuality, can navigate easily in Internet, using the social network and sharing of information with these communities to which they belong, read blog discussing travel, buy magazines and specialized guides, shall inform themselves with friends and family and read the reviews posted on sites such as TripAdvisor, Trivago the Holidaycheck know what you refer to those who have already visited the destination to which they are interested.

It so accurately informed before departure that often are more aware of these tour operators on places to visit and the events that take place.

The tourist ‘romantic’ instead is less methodical in the search and prefers to rely more an emotional choice of destination, wants to get in touch with nature, the local lifestyle and culture of the place for the strong social need which is pushed.

The increasingly diverse interests and desires of customers diversify the tourism market and produce various types of travelers creating new opportunities for professionals who can identify the most suitable name plate toward which to direct their offer and improve this depending on the characteristics of its own structure and the territory that the hosts.

L’tour operator is thus to act on a more targeted clientele, of niche,, made by individuals or groups increasingly restricted and special needs.

In terms of marketing the niche can be better understood and addressed, thus making it easier to manage, adaptable and destagionalizzabile.

The moment is chosen as a reference to its offer, becomes relevant to make a thorough assessment of its size and buying power, to ensure that the presence or absence of these elements to make profitable in economic.

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By David, 29 January 2012 16:06

All those involved in web marketing knows well what SEO and what is it, But not all those who manage large or small reception know.

Certainly this is an activity necessary to generate the largest possible number of visits from search engines, from web directory and other sites, with the aim to make a very precise site consciuto.

Not everyone is aware of the advantages of long-term and often site optimization for search engines is considered only in a second phase.

The SEO requires the analysis of internal and external links, optimal development of link in ingresso, the adoption of a correct architecture for the site and of suitable techniques for the development, analysis of competition, the choice of keywords (keywords) most appropriate, the drafting of appropriate content, and more.

The content is essential, but the fact that Google Auditors link in ingresso, in addition to index content, is an aspect of fundamental importance to obtain a good positioning in the pages of the results.

Then put as much content, to be relevant and appropriate, but also make sure that other sites produce the link in ingresso at your.

The web site for tourism activity is having to compete with a large and fierce competition in a crowded environment, and make it popular tools and requires special attention.

Google is certainly not to watch her constantly evolving and Algoritmi to balance some SEO techniques ‘thrusts’ and not always ‘pulite’ adopted by many specialists in order to bring out some sites compared to other.

Many of these techniques that were applied in the past, therefore, are obsolete and may even be harmful causing heavy penalties, exactly the opposite of what you would like to get.

In fact today many more efforts are needed to ensure that once a site is well located in search engines.

But the location is not everything and does not automatically lead to the popularity and to achieve their objectives (convert visits into bookings and purchases).

In reality, the SEO has the primary purpose of conducting the visitor at the entrance of the site, but will be content to welcome him to possibly restrain.

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By David, 27 January 2012 18:12

The news is reported on ‘Il Resto del Carlino’ and denunciation of the next segue. Stephen Carbelli, owner of the hotel ‘The Window to the Sea’ Fermo who warns colleagues to beware because it bypasses the territory of a fraudster.

The fact is recent and Mr. Carbelli tells of a guy showing up at his hotel in a distinct and claiming to be an officer of the Highway Company with the need to stop in the area to follow the proceedings of the third lane, asked to stay in its structure.

The guy then has been a guest of the hotel for about forty days enjoying the best room, service minibar and overseas calls.

The agreement with the hotel provided that the payment was made from month to month and at the end of the first thirty days and then was asked guests to make the payment.

With some apologies camped by this delay lasted for another day until, cornered by the owner of the scammer has cut the rope, getting rid of their tracks, leaving a debt of 2 thousand and 730euro.

Mr.. Carbelli filed a complaint to the police and doing so on behalf of the fugitive was heard to reply that the subject was already known to law enforcement.

The hotel owner also reported that the action of the fraudster was not limited only to harm him but continued against many colleagues who have reported, especially owners of Bed and breakfast.

The description of the crook refers to a bald man, a short man with a southern accent, wearing a black beret and turns with an old blue van with tinted windows.

The bitterness with which the owner of the hotel invites colleagues to guard accompanies the legitimate question about how it is possible that this person is free to move quietly and defraud hoteliers.

Surely a question we ask ourselves but one that unfortunately we are not able to answer.

To avoid running into this kind of unpleasant situations, the rule adopted by the majority of facilities, especially hotels, is to require customers to make payment at the ceck in and submit the bill at the end of the stay due to the extra services they received.

But there are many who, in an attempt to establish a confidential relationship with these professional and less aseptically (at the bottom, sopratutto i Bed and breakfast, are appreciated for their type of offering that focuses on the family atmosphere and friendly offered to their customers), choose to defer the payment at the time when guests finish their holiday period.

It seems right at this point is helping to disseminate the news and the concerns that accompany it, hoping that they will soon be justified.

I think it's also worth noting that these cases (though not isolated and reported by the owners of structures in the various circuits such as dedicated to their online forums and blogs) despite being a bad example and attracting attention are not important numbers, Instead they are intended and fortunately for travelers who deserve the trust granted, and that makes the category of managers happy and satisfied to work within the tourist accommodation.

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By David, 25 January 2012 13:59

Economic Crisis, increasingly fierce competition …what a terrible life of a tourism operator that family must come up with something new every day to keep their customers and attract new.

On balance, however there is something positive in all this.

The constant need to maintain a quality standard and improve appreciably as far as possible has meant that over the years the offer of bed and breakfast has been increasingly appreciated until it is considered an added value for travelers and for the territory same.

Not only …has created a small army of specialized professionals with commitment and good will have evolved, have learned to always use the computer to respond more professionally to requests received via email as well as to seek the best channels on which promuovesti online often becoming real experts marketing.

They have refined the ability to handle human relationships and interact effectively with customers, thorough knowledge of the localities in which they live and work for the need to provide valuable information to their customers and, expanded so their knowledge and culture are transformed when necessary in specialized tourist guides.

A human resource professional who has enriched not just the landscape of tourist accommodation Italy experience gained in the field and the investment made on their education. In this way we could diversify and extend an offer that attracts even those travelers who want to take advantage of a holiday spent in our country but at the same time need to contain spending while desiring a quality service.

And the operators of bed and breakfast not only can satisfy this requirement but are active in intercepting this flow of tourists increased with levels of expertise that allows it to offer far beyond national borders, serious institutional deficiencies often compensating.

A category for their commitment and achievements deserve to be further considered and supported in policy decisions aimed at tourism.

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By David, 24 January 2012 22:29

E’ now in its sixth edition, the B&B Day, the day dedicated to bed and breakfast italiani.

A promotion designed to raise awareness of the general public that these structures with an increasing value for money can already count on a large loyal customer base, careful and aware.

The initiative, promossa da bed-and-breakfast.it – che insieme a bedandbreakfastmania.com, bebitalia.it bbplanet.it and represents one of the most important and popular tourist portals specializing in the hospitality extra-hotel – collects each year a great success, thanks to the quality standards that B&B propose.

These are constantly being improved without compromising the excellent value for money in the market place that contributes to this form of Stays.

They grow more and more number of fact, in this type of structures, those that are classified within a medium / high of’Italian tourism creating a network of its widespread throughout that will appeal to different consumer with a need, more personal and intimate to travel, either for pleasure or for business.

The B&B day be held, As has become tradition, the first Saturday of the month of March.

This year the date is set for Saturday 3 and those who book for the weekend or several days can avail of a free night during their stay at one of the structures that join the initiative.

The result is twofold, both for users and for operators;

• for the first fact is a very welcome incentive to take advantage of a longer time to be devoted to their vacation could use a very favorable discount;

• for managers it is a long-term investment that can be known and appreciated both by normal – fidelizzandola further – desirable that new customers, all with a very affordable investment spending, for everyone.

We must not forget that one of the difficulties often encountered by managers microactivities accommodation is given by the limit of their budgets for operations marketing the promotion of its structure.

Adhering to this initiative, considered that the echo is given by the most diverse distribution channels for news (also Corriere della Sera devotes ample space), managers have access to an opportunity that can score.

You doing? Join?