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By David, 29 January 2012 21:49

Tourism changes because changing the tourists, be it evolution or diversification of interests, the result is always the same and the market provides for a number of categories increased so that now we can only speak of market niches.

The phenomenon of niche is becoming (and will become increasingly) The most distinguishing feature of the new tourism in the twenty-first century.

It speaks of the third generation tourism and in fact we can now distinguish three fundamental steps in its transformation.

If the first content to any service being offered, because the goal was simply to go holiday, with the advent of Mass tourism started in the sixties increases the number of people on holiday search those services and the comforts to which is now used at home.

Today it has reached a third level of maturity characterized by profound social changes in which new tools for communication offered by the network as social network have made a major contribution.

E’ enough to look around to understand how people have acquired more experience also given the ease with which you can find and share information.

There is a greater ability to choose and compare and you can then organize their own services requiring highly targeted and personalized.

We can distinguish two types in the current market's psychological Tourists defined by ‘Esperi’ and ‘Romantic '.

The former are characterized by a strong individuality, can navigate easily in Internet, using the social network and sharing of information with these communities to which they belong, read blog discussing travel, buy magazines and specialized guides, shall inform themselves with friends and family and read the reviews posted on sites such as TripAdvisor, Trivago the Holidaycheck know what you refer to those who have already visited the destination to which they are interested.

It so accurately informed before departure that often are more aware of these tour operators on places to visit and the events that take place.

The tourist ‘romantic’ instead is less methodical in the search and prefers to rely more an emotional choice of destination, wants to get in touch with nature, the local lifestyle and culture of the place for the strong social need which is pushed.

The increasingly diverse interests and desires of customers diversify the tourism market and produce various types of travelers creating new opportunities for professionals who can identify the most suitable name plate toward which to direct their offer and improve this depending on the characteristics of its own structure and the territory that the hosts.

L’tour operator is thus to act on a more targeted clientele, of niche,, made by individuals or groups increasingly restricted and special needs.

In terms of marketing the niche can be better understood and addressed, thus making it easier to manage, adaptable and destagionalizzabile.

The moment is chosen as a reference to its offer, becomes relevant to make a thorough assessment of its size and buying power, to ensure that the presence or absence of these elements to make profitable in economic.

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By David, 27 January 2012 18:12

The news is reported on ‘Il Resto del Carlino’ and denunciation of the next segue. Stephen Carbelli, owner of the hotel ‘The Window to the Sea’ Fermo who warns colleagues to beware because it bypasses the territory of a fraudster.

The fact is recent and Mr. Carbelli tells of a guy showing up at his hotel in a distinct and claiming to be an officer of the Highway Company with the need to stop in the area to follow the proceedings of the third lane, asked to stay in its structure.

The guy then has been a guest of the hotel for about forty days enjoying the best room, service minibar and overseas calls.

The agreement with the hotel provided that the payment was made from month to month and at the end of the first thirty days and then was asked guests to make the payment.

With some apologies camped by this delay lasted for another day until, cornered by the owner of the scammer has cut the rope, getting rid of their tracks, leaving a debt of 2 thousand and 730euro.

Mr.. Carbelli filed a complaint to the police and doing so on behalf of the fugitive was heard to reply that the subject was already known to law enforcement.

The hotel owner also reported that the action of the fraudster was not limited only to harm him but continued against many colleagues who have reported, especially owners of Bed and breakfast.

The description of the crook refers to a bald man, a short man with a southern accent, wearing a black beret and turns with an old blue van with tinted windows.

The bitterness with which the owner of the hotel invites colleagues to guard accompanies the legitimate question about how it is possible that this person is free to move quietly and defraud hoteliers.

Surely a question we ask ourselves but one that unfortunately we are not able to answer.

To avoid running into this kind of unpleasant situations, the rule adopted by the majority of facilities, especially hotels, is to require customers to make payment at the ceck in and submit the bill at the end of the stay due to the extra services they received.

But there are many who, in an attempt to establish a confidential relationship with these professional and less aseptically (at the bottom, sopratutto i Bed and breakfast, are appreciated for their type of offering that focuses on the family atmosphere and friendly offered to their customers), choose to defer the payment at the time when guests finish their holiday period.

It seems right at this point is helping to disseminate the news and the concerns that accompany it, hoping that they will soon be justified.

I think it's also worth noting that these cases (though not isolated and reported by the owners of structures in the various circuits such as dedicated to their online forums and blogs) despite being a bad example and attracting attention are not important numbers, Instead they are intended and fortunately for travelers who deserve the trust granted, and that makes the category of managers happy and satisfied to work within the tourist accommodation.

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By David, 25 January 2012 13:59

Economic Crisis, increasingly fierce competition …what a terrible life of a tourism operator that family must come up with something new every day to keep their customers and attract new.

On balance, however there is something positive in all this.

The constant need to maintain a quality standard and improve appreciably as far as possible has meant that over the years the offer of bed and breakfast has been increasingly appreciated until it is considered an added value for travelers and for the territory same.

Not only …has created a small army of specialized professionals with commitment and good will have evolved, have learned to always use the computer to respond more professionally to requests received via email as well as to seek the best channels on which promuovesti online often becoming real experts marketing.

They have refined the ability to handle human relationships and interact effectively with customers, thorough knowledge of the localities in which they live and work for the need to provide valuable information to their customers and, expanded so their knowledge and culture are transformed when necessary in specialized tourist guides.

A human resource professional who has enriched not just the landscape of tourist accommodation Italy experience gained in the field and the investment made on their education. In this way we could diversify and extend an offer that attracts even those travelers who want to take advantage of a holiday spent in our country but at the same time need to contain spending while desiring a quality service.

And the operators of bed and breakfast not only can satisfy this requirement but are active in intercepting this flow of tourists increased with levels of expertise that allows it to offer far beyond national borders, serious institutional deficiencies often compensating.

A category for their commitment and achievements deserve to be further considered and supported in policy decisions aimed at tourism.

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By David, 22 January 2012 19:02

It is one of the two basic services that characterize the formula bed and breakfast and therefore deserves special attention.

The service is to offer overnight guests, in days and hours specified by us, the use of a bedroom and bathroom.

When booking, check the actual availability of the room for the period requested by the customer and that what we have to offer matches your needs.

To avoid blunders that could put us in great difficulty, however, it falls into what is commonly called overbooking (or accept a booking error meant to a room previously reserved for other), we can avail ourselves of how efficient a practice weekly diary (weekly planner), or (for the most computationally equipped) use the various free and commercial tools readily available online.

In this article has already been described what should be the furnishings for a bedroom designed for the reception of our guests, as well as those intended for the bath.

Were then listed in the laundry items that make up the kit supplied and the frequency with which must be changed, then we finish with the services that the use of these two environments involving.

The first one is to look on the cleanliness of environments.

Guests will find perfectly clean and tidy their rooms, already equipped with the various changes of underwear.

Should have booked for several days, we will perform some daily tasks such as airing the room, reorder the bed, empty the trash bins and ashtrays (in the case where it is allowed to smoke in the room), and then verify that all parts are of indispensable as toilet paper and soap.

To do this we must inform the customer of a time when you must leave the room to allow it to carry out these activities.

Room cleaning should be done at least twice a week, subject to different requirements and specific legislation on B&B their region.

In the event that the guests have to share the bathroom with our family, checking the status of general hygiene and cleanliness of health are made daily.

We will devote particular attention, during the stay of our guests, in grant him peace of mind, trying to limit the possible nuisance and excessive noise at home and outside.

Wanting to emphasize that we are not obliged to offer anything more than a bedroom and a bathroom cozy and clean, surely we can add value and give a more exclusive to our Bed and Breakfast added services through those that define optional.

• The alarm clock in the morning; if you do not want to do it in person might buy a small bedside alarm clock, easy to use leave in the guest room. A small fee will be greatly appreciated and will add a homely touch.
• The safe; directly into the chamber or alternatively take custody of the valuables of clients and store them in a safe place in our house until the time of their departure.
• The hairdryer; they can now buy all sizes and at very reasonable prices, surely one of the most appreciated services.
• The tray of invitation; where the regional regulations permit it may be composed of a kettle, cups, sugar bowl, some tea bags, to prepare hot drinks to your liking.

Surely small things but have the advantage of adding value and comfort, improving both the service and we intend to offer both the image of our business.

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By David, 18 January 2012 21:30

Continued growth in the Bed and Breakfast in Europe.

The data emerging from studies and research done in this area by private firms and institutional bodies of various countries.

The most interesting figure is that of the period in the last twelve years, where it appears that the European industry is relatively young and most growth was concentrated in the last five years.

Most of the bed and breakfast in Europa in fact (the 59%) was opened by 2006 today while only 15% before 2000.

One of the websites industry as the largest in Europe Bedandbreakfast.eu, monthly records that has amounted to about 2.500 structures and 5 January 2012 has crossed the threshold of 50.000 structures.

Some of them are already operating in their territory for years but many others are new, the number 50.000 was reached in Italian dal bed and breakfast For the Viceroy which is located in Palermo, in Sicily.

But what are the reasons for such an important growth?

Because many landlords decide to open their homes to Tourists venturing into this area that still offers perspectives and satisfaction, but also sacrifice and disappointment?

I have already spoken this article and certainly the economic crisis may be a key factor, are many who need to, expect to gain an economic benefit, while others "are infected with the success of the bed and breakfast already operating in different countries and are thus trying to ride the wave of the growing trend of the moment "as stated by Hanny Hoedemaker, the founder of Bedandbreakfast.eu.

Personally I am convinced that everyone is more or less attracted by the opportunity to combine business with pleasure, and in addition to the reasons mentioned add the ability to meet new people from different countries and cultures directly into your home, transforming it into a zero kilometer journey that enriches us and fills the daily, not infrequently, giving us the opportunity to establish pleasant and lasting friendly relations with their guests.

This growth is of course supported by a growing number of people who choose to stay in family structures for two main reasons;

• The first concerns the type of reception – certainly less formal than other structures – that makes them feel at home and therefore more at ease even in a place far from home;

• the second is good value for money that brings them to save on overall costs of travel.

A couple who decide to spend a night in a bed and breakfast in Europa, pays an average 70,00/75,00 euro, inclusive of breakfast service, that compared with the approximately 100,00 euros for a standard double room with a hotel represent a popular savings.

These are the main reasons that help explain the great success thus far from this particular type of accommodation.

Born a guide aimed at new businesses

To meet the need to provide adequate information to the many requests that constantly received by those who wish to open a bed and breakfast, to half of the 2012 BBE will be released by a dedicated guide for new businesses.

By the end of 2011, always the BBE, opened the website B&B for sale (http://bedandbreakfastforsale.eu), which lists all bed and breakfast for sale Europa.

More information about Bed and Breakfast Europe

Born of an ambitious project was launched by Bed and Breakfast Europe in February 2009 the site Bedandbreakfast.eu, a portal which soon became the largest’Europa and thus a benchmark for the industry.

The numbers achieved are remarkable and are over 50.000 addresses located in 46 European countries with more than 3,9 million photos.

*The information comes from: Search ‘Bed and Breakfast in Europa Occupazione, volume of business and other key data’ (2010/2011) di Bed and Breakfast Europe (BBE) in collaboration with the research agency NRIT.