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By David, 29 January 2012 16:06

All those involved in web marketing knows well what SEO and what is it, But not all those who manage large or small reception know.

Certainly this is an activity necessary to generate the largest possible number of visits from search engines, from web directory and other sites, with the aim to make a very precise site consciuto.

Not everyone is aware of the advantages of long-term and often site optimization for search engines is considered only in a second phase.

The SEO requires the analysis of internal and external links, optimal development of link in ingresso, the adoption of a correct architecture for the site and of suitable techniques for the development, analysis of competition, the choice of keywords (keywords) most appropriate, the drafting of appropriate content, and more.

The content is essential, but the fact that Google Auditors link in ingresso, in addition to index content, is an aspect of fundamental importance to obtain a good positioning in the pages of the results.

Then put as much content, to be relevant and appropriate, but also make sure that other sites produce the link in ingresso at your.

The web site for tourism activity is having to compete with a large and fierce competition in a crowded environment, and make it popular tools and requires special attention.

Google is certainly not to watch her constantly evolving and Algoritmi to balance some SEO techniques ‘thrusts’ and not always ‘pulite’ adopted by many specialists in order to bring out some sites compared to other.

Many of these techniques that were applied in the past, therefore, are obsolete and may even be harmful causing heavy penalties, exactly the opposite of what you would like to get.

In fact today many more efforts are needed to ensure that once a site is well located in search engines.

But the location is not everything and does not automatically lead to the popularity and to achieve their objectives (convert visits into bookings and purchases).

In reality, the SEO has the primary purpose of conducting the visitor at the entrance of the site, but will be content to welcome him to possibly restrain.

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By David, 25 January 2012 13:59

Economic Crisis, increasingly fierce competition …what a terrible life of a tourism operator that family must come up with something new every day to keep their customers and attract new.

On balance, however there is something positive in all this.

The constant need to maintain a quality standard and improve appreciably as far as possible has meant that over the years the offer of bed and breakfast has been increasingly appreciated until it is considered an added value for travelers and for the territory same.

Not only …has created a small army of specialized professionals with commitment and good will have evolved, have learned to always use the computer to respond more professionally to requests received via email as well as to seek the best channels on which promuovesti online often becoming real experts marketing.

They have refined the ability to handle human relationships and interact effectively with customers, thorough knowledge of the localities in which they live and work for the need to provide valuable information to their customers and, expanded so their knowledge and culture are transformed when necessary in specialized tourist guides.

A human resource professional who has enriched not just the landscape of tourist accommodation Italy experience gained in the field and the investment made on their education. In this way we could diversify and extend an offer that attracts even those travelers who want to take advantage of a holiday spent in our country but at the same time need to contain spending while desiring a quality service.

And the operators of bed and breakfast not only can satisfy this requirement but are active in intercepting this flow of tourists increased with levels of expertise that allows it to offer far beyond national borders, serious institutional deficiencies often compensating.

A category for their commitment and achievements deserve to be further considered and supported in policy decisions aimed at tourism.

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By David, 24 January 2012 22:29

E’ now in its sixth edition, the B&B Day, the day dedicated to bed and breakfast italiani.

A promotion designed to raise awareness of the general public that these structures with an increasing value for money can already count on a large loyal customer base, careful and aware.

The initiative, promossa da bed-and-breakfast.it – che insieme a bedandbreakfastmania.com, bebitalia.it bbplanet.it and represents one of the most important and popular tourist portals specializing in the hospitality extra-hotel – collects each year a great success, thanks to the quality standards that B&B propose.

These are constantly being improved without compromising the excellent value for money in the market place that contributes to this form of Stays.

They grow more and more number of fact, in this type of structures, those that are classified within a medium / high of’Italian tourism creating a network of its widespread throughout that will appeal to different consumer with a need, more personal and intimate to travel, either for pleasure or for business.

The B&B day be held, As has become tradition, the first Saturday of the month of March.

This year the date is set for Saturday 3 and those who book for the weekend or several days can avail of a free night during their stay at one of the structures that join the initiative.

The result is twofold, both for users and for operators;

• for the first fact is a very welcome incentive to take advantage of a longer time to be devoted to their vacation could use a very favorable discount;

• for managers it is a long-term investment that can be known and appreciated both by normal – fidelizzandola further – desirable that new customers, all with a very affordable investment spending, for everyone.

We must not forget that one of the difficulties often encountered by managers microactivities accommodation is given by the limit of their budgets for operations marketing the promotion of its structure.

Adhering to this initiative, considered that the echo is given by the most diverse distribution channels for news (also Corriere della Sera devotes ample space), managers have access to an opportunity that can score.

You doing? Join?

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By David, 17 December 2011 11:09

There is an increasing awareness, by us Managers of tourism activities, the need to be present in the vast sea of ​​the Web with its own site.

What is missing unfortunately, very often, Preparation is the proper technique to establish what features it should come forward to make an effective means of communication and promotion.

The website represents your business card with which we present our structure to a market reference we might want to choose, based on personal expectations, or let us choose, because they are interested in our geographical position and the attractions that the place where we are proposing.

In both cases we want to turn to the highest possible number of people of different nationalities and backgrounds.

E’ well then present the best, taking into due consideration that it is in competition with stiff competition and prepared.

Very often one of the major difficulties we faced when we decided to commission a site is associated with the budget necessary for its implementation.

Especially the little extra hotel facilities are faced with the limited resources at their disposal destinabili the realization of a good project.

So it is that underestimating its importance or the need to save one relies on people close to us (friends or relatives) who may have a reputation for "knowing how to do" only because they can use with the dimistichezza social network.

With such a yardstick not you realize, if delayed, that are relying on people not suited not only our image, but the very future of our business, with consequences we can imagine.

A search that led me to compare many sites belonging to the activities devoted to tourist accommodation, I also became evident that it is easy to find errors and defects in construction very common and quite serious at the same time.

Errors which show that most of the time, it is sufficient to think that the only Presenza online regardless of quality of this, proves to be quite erroneous and harmful.

Paying attention to both our structure and to those who choose not enough if we give this an imperfect and too haphazard.

If we fail to convey the right message and then convince them that they will find what they are looking, risk to undermine all our work and find ourselves not to be part of their choices.

So let's see what are the common mistakes that can be corrected and improved:

1. DOMAIN NAME It seems obvious but it is not. It must be clearly linked with the name we gave to our business, think about it in time so it can avoid later corrections. It must also be as short and simple to store to allow those searches, Having already visited the site previously, easy to remember. A name not too long also makes it less likely the possible typing errors – very easy to commit when you are forced to enter a large number of letters on the keyboard of the PC -. E’ should also consider who you are addressing; if your target market is a market language other than Italian names so long, from dialectal forms, not only make it difficult to read and typing, also not be translated by the various tools available online and may create confusion and mistrust.
2. EMAIL Although it is an external element should be mentioned and applies the same argument made for the Domain Name to which we add an important note; many sites in the email address is not visible, you can still contact the property using the special form inserted in the page. So far nothing wrong, but it is catching the "fashion" to use some tools (Free and no) offering the possibility to hide from search engines that address to limit spam, not allowing her in the SERP and indexing, making it unavailable even to those who would like appuntarselo for any subsequent contact, without being obliged to pass from the form of site. E’ please consider it and if you must use these tools, do not forget that we operate a’activity to the public and assumes that there is nothing to hide. It is hardly understandable and justified this choice by those who (now the vast majority of users), rightly, instead requires transparency from exercises that will turn. Limit spam, ie sending unsolicited offers and promotions in your inbox through this option, can be an impediment to sending availability inquiries.
3. SETTING AND DESIGN If there is something really bad to see is a site that has pages with text cut, overlapped, broken and confused which makes it difficult if not improbable navigation and use his own. The impression you get when you access such a feeling of absolute carelessness. E’ useless to have a beautiful relaxing if we attribute to the image is poor because the site that we have dedicated, do not forget (and I consider it appropriate to reiterate) that this is our calling card and deserves to be worthy of our service.Many of those inspected, presenting this serious defect, were created with free platforms are capable of packaging sites of good quality and also (WordPress and Joomla just as an example), ma to achieve a good standard and be used profitably in need of adequate knowledge.
4. TIME FOR LOADING It means how long you must wait, Once you have typed the’ address of a site, so this shows you the pages that compose. It is not uncommon to find yourself waiting too before that happens. One of the prerogatives of web it is the rapidity with which this gives the results relating to searches, and users are accustomed to and expect. Forcing them to wait longer than that due to our offering it the information they are looking, most of the times leads to the abandonment of the site, thus diverting their attention elsewhere. In most cases the problem can be solved with periodic maintenance to optimize the source code Web Site and its configuration parameters in the server.

In conclusion, the success or failure of their business so dependent on the quality of location and services offered, but these will have the opportunity to be appreciated only after the customers will come from us.

The task of convincing them of the goodness of our offer, and then induce them to choose us, it is for the various channels of promotion that we use, among which our website definitely plays the more important and therefore deserves great attention.

Dedicargliela can produce surprising results.

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By David, 8 December 2011 09:53

One of the most expected at the Stazione Leopolda in Florence during the course of BTO, is no doubt that he saw the main George Taverniti, founder of GT Forum - The most famous and popular community of experts and specialists who deal with SEO (Search Engine Optimization) in Italian – and himself a great expert in the field.

The interest aroused in relation not only to specialists in that field, but many Managers of tourist facilities has been given its own dall'argomento examined:

how to promote an accommodation on Google?

This session discusses the major strategies have been adapted to various facilities, applicable in a fair and sustainable, for make visible their activities within Google using techniques that can be usefulzzare.

Since I know from experience that even though search engines and visibility of these (speak especially of the most famous and used, Google just), are an important subject but at the same time not easily understandable to many, if not after an adequate depth of field, I thought to provide the basics that will be useful to better understand what it is and why SEO is so important for our sites.

To do it follow a path (distributed in several articles) that explains in simple but detailed the basics of starting position by defining;

WHAT ARE THE SEARCH ENGINES?

They are great archives of web pages whose job is to deliver relevant results to the research that you are focusing on any theme at that time our interest.

These files are organized through the use of mathematical algorithms who draft.

ARE USED AS THE SEARCH ENGINES?

This is the function most commonly used when accessing Internet, worldwide.

As for our country today, the percentage of Italians who use them while you are navigating around 98%.

A high percentage because these are absolutely the most effective tool for searching and finding information, a fact that we are interested in a particular way is what refers to as a 86% of those who engage in this research, do it to obtain essential information targeted to the purchase of a product or service.

It is clear though this is important for those working in tourism and hotel extras, which devolved to online advertising through their sites, the greater or lesser number of requests that can be received from this channel.

For those interested in more information about the statistics concerning the search engines in Italy, Having said that it is not easy to have precise data on the user effective Google, can deepen through two companies that deal with this:

AUDIWEB – www.audiweb.it

This is an Italian company that offers data treated fairly.

The advice is do not go directly on their site but search on google "data Audiweb" (these are released on a monthly basis).

E’ can also perform a search by specifying a period, eg; Data Audiweb December 2011.

ALEXA – www.alexa.com

Alexa Instead it covers the U.S., but most nations.

As for the search engines we will focus on Google it reigns supreme in Italian and all’estuary, But making an exception for countries like Russia, China, many Arab countries and Asian, un'alfabeto using different engines that have specific.

Google.it (the Italian version of the engine), reached in August 2011 about 26 million monthly visitors.

HOW DO SEARCH ENGINES?

We carry a definition taken from Wikipedia.

A search engine is an automated system that analyzes a set of data, often collected by him, and returns a table of contents available ranking them based on mathematical formulas that indicate the degree of importance on a given search key.

In the next article will conclude to deepen the knowledge necessary to learn about search engines to create the foundations for a better understanding of what is SEO and how it can help us improve and make more effective the site that belongs to us with the benefits that it offers for our business.