Comments Off

By David, 29 January 2012 16:06

All those involved in web marketing knows well what SEO and what is it, But not all those who manage large or small reception know.

Certainly this is an activity necessary to generate the largest possible number of visits from search engines, from web directory and other sites, with the aim to make a very precise site consciuto.

Not everyone is aware of the advantages of long-term and often site optimization for search engines is considered only in a second phase.

The SEO requires the analysis of internal and external links, optimal development of link in ingresso, the adoption of a correct architecture for the site and of suitable techniques for the development, analysis of competition, the choice of keywords (keywords) most appropriate, the drafting of appropriate content, and more.

The content is essential, but the fact that Google Auditors link in ingresso, in addition to index content, is an aspect of fundamental importance to obtain a good positioning in the pages of the results.

Then put as much content, to be relevant and appropriate, but also make sure that other sites produce the link in ingresso at your.

The web site for tourism activity is having to compete with a large and fierce competition in a crowded environment, and make it popular tools and requires special attention.

Google is certainly not to watch her constantly evolving and Algoritmi to balance some SEO techniques ‘thrusts’ and not always ‘pulite’ adopted by many specialists in order to bring out some sites compared to other.

Many of these techniques that were applied in the past, therefore, are obsolete and may even be harmful causing heavy penalties, exactly the opposite of what you would like to get.

In fact today many more efforts are needed to ensure that once a site is well located in search engines.

But the location is not everything and does not automatically lead to the popularity and to achieve their objectives (convert visits into bookings and purchases).

In reality, the SEO has the primary purpose of conducting the visitor at the entrance of the site, but will be content to welcome him to possibly restrain.

Comments Off

By David, 8 December 2011 09:53

One of the most expected at the Stazione Leopolda in Florence during the course of BTO, is no doubt that he saw the main George Taverniti, founder of GT Forum - The most famous and popular community of experts and specialists who deal with SEO (Search Engine Optimization) in Italian – and himself a great expert in the field.

The interest aroused in relation not only to specialists in that field, but many Managers of tourist facilities has been given its own dall'argomento examined:

how to promote an accommodation on Google?

This session discusses the major strategies have been adapted to various facilities, applicable in a fair and sustainable, for make visible their activities within Google using techniques that can be usefulzzare.

Since I know from experience that even though search engines and visibility of these (speak especially of the most famous and used, Google just), are an important subject but at the same time not easily understandable to many, if not after an adequate depth of field, I thought to provide the basics that will be useful to better understand what it is and why SEO is so important for our sites.

To do it follow a path (distributed in several articles) that explains in simple but detailed the basics of starting position by defining;

WHAT ARE THE SEARCH ENGINES?

They are great archives of web pages whose job is to deliver relevant results to the research that you are focusing on any theme at that time our interest.

These files are organized through the use of mathematical algorithms who draft.

ARE USED AS THE SEARCH ENGINES?

This is the function most commonly used when accessing Internet, worldwide.

As for our country today, the percentage of Italians who use them while you are navigating around 98%.

A high percentage because these are absolutely the most effective tool for searching and finding information, a fact that we are interested in a particular way is what refers to as a 86% of those who engage in this research, do it to obtain essential information targeted to the purchase of a product or service.

It is clear though this is important for those working in tourism and hotel extras, which devolved to online advertising through their sites, the greater or lesser number of requests that can be received from this channel.

For those interested in more information about the statistics concerning the search engines in Italy, Having said that it is not easy to have precise data on the user effective Google, can deepen through two companies that deal with this:

AUDIWEB – www.audiweb.it

This is an Italian company that offers data treated fairly.

The advice is do not go directly on their site but search on google "data Audiweb" (these are released on a monthly basis).

E’ can also perform a search by specifying a period, eg; Data Audiweb December 2011.

ALEXA – www.alexa.com

Alexa Instead it covers the U.S., but most nations.

As for the search engines we will focus on Google it reigns supreme in Italian and all’estuary, But making an exception for countries like Russia, China, many Arab countries and Asian, un'alfabeto using different engines that have specific.

Google.it (the Italian version of the engine), reached in August 2011 about 26 million monthly visitors.

HOW DO SEARCH ENGINES?

We carry a definition taken from Wikipedia.

A search engine is an automated system that analyzes a set of data, often collected by him, and returns a table of contents available ranking them based on mathematical formulas that indicate the degree of importance on a given search key.

In the next article will conclude to deepen the knowledge necessary to learn about search engines to create the foundations for a better understanding of what is SEO and how it can help us improve and make more effective the site that belongs to us with the benefits that it offers for our business.